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Comparison · Salsita vs Obox

The Salsita alternative with deeper jewelry rendering.

  • Real-time ray-traced gemstones - actual physics, not PBR approximation.
  • WebAssembly performance - parses and executes faster than JavaScript on mobile.
  • Dormant on the PDP - zero CWV impact until a shopper interacts.
  • Engineering partnership - your catalog, our build, beyond off-the-shelf templates.

Drops into your existing stack

Shopify
WooCommerce
Magento
Webflow
React
BigCommerce
Squarespace
Wix
WordPress

At a glance

Two jewelry-focused 3D configurators - where they overlap, and where the engineering diverges.

Criterion Obox Salsita
Industry focus
Jewelry-only - rings, pendants, bridal, custom pieces
Jewelry plus retail, AR, and broader visual-commerce projects
Gemstone rendering
Real-time ray-tracing - dispersion, refraction, internal reflections
PBR / standard 3D shaders
Rendering stack
Rust + WebAssembly + WebGL 2.0
JavaScript + Three.js
Pricing model
Sales-led, scoped to catalog and platform
Published starter pricing on their site
Mobile approach
WASM-accelerated; dormant on the product page
JavaScript stack
Best for
Brands where gemstone fidelity is a sales asset
Quick implementation with transparent up-front pricing

Measured on the live build, not on a marketing slide

172ms

Lighthouse LCP

Lab desktop trace

825kB

Initial transfer

-81% vs baseline

0ms

PDP CWV impact

Dormant until interaction

60fps

Mobile target

Mid-tier devices

Try it yourself

The live demo, embedded right here.

Rotate, swap metals, swap gemstones - this is the same engine you'd ship to your shoppers. Loads only when you scroll to it.

Or open it full-screen in a new tab: /demo →

Choosing between Obox and Salsita

Salsita is a credible jewelry-focused platform. The choice comes down to how much rendering depth and engineering partnership your project needs.

Our recommendation

Choose Obox if

  • You sell engagement rings, bridal, or fine jewelry where the gemstone is the focal product.
  • Mobile performance is a primary concern - WASM-accelerated render, lightweight payload on the PDP.
  • Your configuration logic goes beyond a standard template - stone-setting variations, custom alloys, complex inventory constraints.
  • You want an engineering partner who builds the integration with your team, not just a SaaS contract.

Choose Salsita if

  • Up-front cost transparency matters more than rendering fidelity for your product mix.
  • Standard PBR-rendered gemstones meet your customers' expectations - your AOV doesn't justify ray-traced physics.
  • You want a faster, lighter implementation with off-the-shelf SaaS packaging.

01 · Rendering fidelity

Ray-traced gemstones vs PBR approximation.

Salsita and Obox both call themselves jewelry configurators. We agree about who the customer is. The disagreement is about how much of a gemstone's optical behaviour matters in the render.

Most jewelry configurators - Salsita's published examples included - render gemstones using PBR (physically-based rendering) shaders. PBR is fast, broadly correct, and the right answer for metallic and matte surfaces. It cannot represent the chromatic dispersion that produces the rainbow flash inside a diamond, or the multi-bounce internal reflections that make a faceted stone read as glass-clear rather than opaque. Stones rendered through PBR look like coloured spheres. Beautiful, but not gemstones.

Obox computes the gemstone passes through real-time ray-tracing - refraction uses separate IOR values for the red, green, and blue channels, which gives visible chromatic dispersion inside the render. A diamond on our platform breaks light the way a real diamond does. For brands where the stone is the most expensive component of the piece, that gap between "looks like a gemstone" and "looks like a coloured ball" is the gap between converting and losing the sale.

02 · Mobile-first stack

WebAssembly performance, not just JavaScript bundles.

Jewelry browsing is a mobile activity. The phone is the device a shopper uses to consider a ring during a coffee break, on a commute, while comparison-shopping. A configurator that looks great on a Studio Display but stutters on a three-year-old iPhone misses the actual buying moment.

Salsita's stack is JavaScript-based, with Three.js for the WebGL layer (per the technical content their team has published). It works. It also pays the JavaScript parse-and-execute tax on every interaction, and competes with the rest of the page for the main thread.

Obox compiles its renderer to WebAssembly from Rust. WASM modules typically parse and execute faster than equivalent JavaScript on mobile, with more predictable memory behaviour than JavaScript's garbage collector can deliver. On the product page, the widget is dormant - zero impact on Largest Contentful Paint, Cumulative Layout Shift, or Interaction to Next Paint until a shopper interacts.

03 · Engineering-led delivery

Integration partnership, not just a contract.

Salsita's published positioning is Threekit-style off-the-shelf SaaS: standardised tooling at a transparent starter price. That packaging is the right answer when a brand wants speed-to-launch and the configuration rules fit a standard template.

Obox is engineering-led. Each integration is a project: our team scopes the catalog, builds the models if you don't have them, encodes the constraints jewelry actually has - stone-setting depends on band thickness, metal finish interacts with stone colour, pavé adds geometry that depends on the band's curvature - and ships a configurator that fits your brand's specific product line.

Trade-off: longer initial scoping, higher up-front investment, but a result that actually represents your inventory. For high-AOV jewelry brands - engagement rings, bridal, fine jewelry - the per-customer revenue justifies that investment in a way that mid-AOV fashion configurators don't.

Capabilities at a glance

Everything you'd expect, jewelry-specialised.

Real-time ray-tracing Photoreal gemstones WebGL 2.0 Rust + WebAssembly Shopify WooCommerce BigCommerce Magento Webflow Wix / Squarespace
WordPress Custom material library glTF asset pipeline glTF / GLB native Multi-gemstone palette Multi-metal palette Mobile-first render Lazy-load on PDP Configurator embed snippet Engineering partnership

See the gemstone rendering difference.

The live demo runs in your browser. Watch the diamond disperse light across the band as you rotate - the same physics you'd ship to shoppers.